Digital marketing organizations were severely impacted by the COVID-19 outbreak. The need for digital marketing services increased as a result of the need for many firms to migrate online and reconsider their tactics. After 2020, there will be more rivalry to maintain a good internet presence. SEO and content marketing are crucial for establishing the same. Digital marketing professionals concur that content pillars stand out among the various great content marketing methods deployed. The creation of strong pillar sites that explode your website traffic is one of the most efficient strategies to maintain your place on the most popular search engine in the world. A complete piece of information built around a particular topic cluster is known as pillar content.
“Topic cluster” – what is that?
In essence, a topic cluster is a method used to build pillar pages. In this method, subjects are pursued rather than a limited collection of keywords. Using this method, you may pick broad content topics that you wish to own and develop a variety of blog posts around them.
Content marketers used to write individual blog entries that would rank for certain search terms. However, as most big themes have several subtopics, your URLs are in direct competition with one another.
Create content pillars that bind together a specific broad subject to your blog, for instance, if you’re a real estate developer with an active blog page that covers a range of blog material. This will help your search rankings.
Describe the pillar page.
The subject cluster model’s foundation is a pillar page, sometimes referred to as cornerstone content.
For instance, we offer posts on our website on Facebook advertisements, YouTube marketing, and real estate marketing. As a result, creating content pillars on these subjects is the best course of action as there are enough clusters for interlinking. Our main page titled “A complete guide to digital marketing for real estate” is displayed below. The page’s goal is to rank for any terms related to real estate digital marketing. It draws on every facet of digital marketing, from the lead generation techniques used to an in-depth case study on how a real estate firm expanded online. Giving readers a one-stop shop for all of their questions on the main subject.
A pillar page improves SEO in what ways?
A great content marketing tool, content pillars’ in-depth nature helps them rank for a wide range of keywords. But it’s not only about ranking and keywords! Readers spend more time on a pillar page because it includes a variety of material. Including videos and other interactive elements, which is again a strong ranking indication. And to retain the SEO juice inside your domain. Last but not least. Pillars assist in lead creation, making them a fantastic content marketing strategy for conversions as well as brand exposure and consideration.
When do content pillars become created?
While creating pillar pages for each topic you want to rank for is a fantastic idea. You should also start by assessing the amount of information already available on your website. It makes sense to first see whether you have enough pit stops to divert your audience towards. Pillar pages or pillar content serve as a major traffic light that directs users to other web pages. Check your blog database first to determine whether you have enough diversified subjects that address every facet of the primary theme.
Building blocks of a pillar page
The following components make up a pillar page:
– Topic clusters created in the shape of chapters: A pillar page often has chapters for easier navigation since it sits in between a blog and an e-book. Infographics and interactive tools are used to teach each chapter in different ways. To improve its chances of ranking, the chapters are varied and cover all the different semantics of the pillar issue. Each chapter is, of course, optimized with its own particular collection of keywords.
– A Lead form:- The fruit of digital marketing that yields recently extracted ROI juice is leads.
– Share buttons:- Sticky share buttons let you maintain a line of communication between your pillar page and your intended audience. Choose the forums that make sense for your brand from social media sites like. Facebook and Twitter to networking sites like LinkedIn. You might choose sharing websites that are popular among your target market.
– A user experience that is well-designed:- UX can definitely make or break your company’s sales or income. Increased time spent on the website and a lower bounce rate are both benefits of a well-designed page with simple navigation. Additionally, your page will soon rank on Google’s first page thanks to all the interconnected in-depth content. Bringing in organic traffic like a moth to a flame.
– Incorporate Visuals: Pillar pages should make an effort to accommodate all learner types. Most internet users learn best visually. Utilizing infographics and videos will therefore help you interact with your audience and improve sessions while lowering bounce rates.
Now that you are aware of how pillar pages operate and the impact they have on website traffic. It is time to step up your SEO efforts in light of this encouraging development. Whether you represent an FMCG company, a B2B company, a major financial institution, or a renowned real estate developer. Pillar pages will increase your brand awareness and help your business stand out in the online world.