How to Pitch Your Nonprofit to Pro Bono Marketing Consultants

pro bono marketing for nonprofits

If you’re a nonprofit leader, you know that no matter how well your organization is doing, it can always use more help. If your marketing budget is limited, consider asking for pro bono services from a marketing consultant. Nonprofits have been using consultants for decades—and it’s not just because they have some extra time and skills to share: Consultants are more likely than not to give you their services without charging any money up front! The best part is that there’s no one way to approach them; all nonprofits need help differently, so there’s bound to be someone out there who wants to help you without charging anything but love (which we get plenty of here at Pro Bono Marketing). In this guide, I’ll teach you how to find these magical people and make sure they’re right for your needs before signing on with one.

What is Pro Bono Marketing?

Pro bono marketing for nonprofits is a type of consulting that nonprofits can use to help them with their marketing needs. Pro bono consultants volunteer their time and expertise to help nonprofit organizations with projects that they otherwise may not be able to afford. This can be an excellent way for new non-profits or those who don’t have much experience in the field to get started with a new project.

Pro bono marketing consultants can be found by searching online through websites like VolunteerMatch or Idealist (a site specifically designed for finding pro bono opportunities), as well as local organizations like your chamber of commerce or Rotary Club chapters. Another option is contacting local colleges and universities; many offer students the opportunity to gain experience working on real world projects through internships or classes where they are paired up with non-profits looking for assistance with various tasks such as writing proposals or creating logos/branding materials

How to Find Pro Bono Consultants

If you’re looking for pro bono marketing consultants, there are a few places to start. First, search online. There are many websites that list pro bono marketing consultants from all over the world. You can also ask your network for recommendations and contact local organizations that might know of someone who does this work on a regular basis (e.g., schools, nonprofits). Finally, if none of these methods yield results–or if they do but no one is available right now–talk with your board of directors and see if any members can recommend someone who could help out with your project!

Make it Easy for Them to Say “Yes”

In order to make it easy for them to say “yes,” you should be specific about what you need and clear about the scope of your project.

For example, if you’re looking for a marketing consultant who specializes in branding and design, then give them that information up front. You might also specify how many hours per week/month or year they’ll be working on your project (if this information is available). This will help make sure everyone is on the same page from the get-go.

If possible, provide references so potential partners can see what kind of work your nonprofit has done in the past; showcase examples of previous projects; show case any awards received by employees or volunteers over time – these things help demonstrate credibility and professionalism within an organization which may not always come across through words alone!

How to Use Your Pro Bono Consultant’s Services

Once you’ve found a pro bono marketing consultant and they are ready to begin working with your organization, there are a few things to keep in mind.

  • Make sure they understand the goals of your organization. This is crucial because it allows them to tailor their recommendations based on how those goals align with their own values or interests. For example, if one of the nonprofits I work with wants money for an advertising campaign focused on increasing donations from older donors (who tend not to donate online), then my recommendations will be different than if another client wants money for an online campaign aimed at millennials who want involvement in social justice issues (they tend not only donate online but also engage with companies through other media channels).
  • Make sure you understand their process and how it will impact your organization’s budget and resources (i.e., time). Some pro bono programs allow consultants unlimited access while others require payment after each meeting or phone call; some charge by project while others charge hourly rates; etcetera! This information should be clearly stated up front so there aren’t any surprises down the road when bills start coming due!

Nonprofits can get free marketing help from pro bono consultants.

Pro bono marketing is an opportunity for nonprofits to get free help with their messaging and branding. It’s a great way to reach new audiences, build your brand, and make sure people know about the good work you are doing.

To do this, you need a plan–and that’s where pro bono consultants come in. They can give advice on how best to promote your organization using social media, press releases and more.


We hope this article has made it clear that nonprofit marketing consulting services can be a great resource for your nonprofit. They can help you reach new audiences, engage existing donors, and increase awareness of your mission. In order to get the most out of these services though, it’s important to do your research and prepare well before contacting potential consultants.