Hotel Branding: 7 Hotel Brand Identity Tricks to Stand Out

Hotel lobby

What makes your hotel stand out from the rest? If you’re running a small accommodation business, chances are that you don’t have the biggest property in your area or luxurious amenities, or even the most IG-worthy rooms. However, you still have a way to take one step ahead of your competitors: hotel branding.

Hotel branding is more important than ever in today’s highly competitive hospitality industry. Modern travellers don’t just pick a hotel based on its wide array of amenities — they stay, hoping to bring home unique, memorable experiences. They’re likely to pick a hotel with a warm and friendly ambiance whose brand identity reflects their values and travel needs, rather than a standard hotel that doesn’t know how to communicate with its audience. 

That said, a strong hotel brand can help attract guests, increase loyalty, and differentiate your property from competitors. If you’re working on your hotel’s brand identity and voice, here are some hotel branding tips to help you create a unique and memorable experience for your guests.

1. Define your hotel’s brand identity

The first step in creating a strong hotel brand is to define your identity. It includes the hotel’s name, logo, design, messaging, and overall brand voice, as well as the guest experience and level of service offered.

How do you want to be recognised? What are your hotel’s unique selling points? Who is your target audience? What are the things and values that set you apart from the dozens of accommodation properties? Use these insights to develop a brand voice, message, and visual identity that reflect your hotel’s personality and values.

2. Create a distinctive visual identity 

A strong visual identity helps your hotel stand out and create a lasting impression. This includes your hotel’s logo, color scheme, typography, photography and imagery, and overall design aesthetic. 

Consider working with a professional designer to come up with design elements that aren’t just visually appealing and recognizable but also reflect your hotel’s personality and brand message. Hiring a hotel digital marketing agency also helps to ensure your visual identity is consistent across all channels, including your website and social media. 

3. Keep your branding consistent

Consistent branding is key to creating a memorable experience for your guests and leaving a lasting impression. Once you’ve developed your brand identity, make sure it’s consistent across all channels and touchpoints. Use your brand messaging and visual identity consistently across platforms. This includes everything from your social media, website, and digital marketing materials to the guest experience and level of service. 

4. Develop a unique brand voice

Brand voice is the foundation of a brand’s identity. It refers to the consistent personality, style, and message conveyed by a brand across all channels and touchpoints. It includes the company’s core values, mission, and the way it speaks to its target audience.

Whether it’s friendly and approachable or sophisticated and refined, your brand voice should be memorable and reflective of the guest experience you offer.

5. Focus on guest experience

Building your brand identity isn’t just about how you market your brand across multiple online platforms — it’s also about how well you deliver on-site. 

Guest experience should always be at the forefront of your branding strategy. To create a unique experience your guests surely won’t forget, consider the following ideas: 

  • Personalized welcome messages and service 
  • Unique amenities and services (such as a rooftop pool, picture-worthy spaces, artsy interiors, and more) 
  • Technology
  • Giving away cheap yet memorable gifts and freebies (like welcome drinks, chocolates, rubber ducky, etc)
  • Sustainability 
  • Services focused on health and fitness
  • Local experiences 

6. Make your hotel more human 

Authenticity is key to creating a strong hotel brand. Be true to your hotel’s personality and values, and avoid trying to be something you’re not.

Tell Your brand story

What’s your hotel’s unique brand story? Guests love tales about humble beginnings, values, and inspiring ideas behind a brand. Brand storytelling is a way to connect with your audience, inviting them to become a part of your journey.

Emphasize your values in your marketing

Consider what values are important to your hotel, such as sustainability or community involvement, and emphasize them in your branding.

Engage in social media

Social media is a powerful tool for building your hotel brand. Use platforms like Facebook, Twitter, and Instagram to share your brand messaging, showcase your property, and engage with your guests. Mix promotional materials with content that features your staff and “inside scoops” of your property

7. Monitor your brand reputation

Finally, it’s important to monitor your brand reputation online. Stay on top of online reviews and social media mentions, and respond promptly and professionally to any negative feedback.

By following these hotel branding tips, you can create a strong and memorable brand identity for your property, attract more guests, and increase loyalty and repeat business. Remember to stay true to your hotel’s personality and values, and use your brand messaging consistently across all platforms to create a cohesive and effective brand strategy.

Author Bio: Carmina Natividad is a web content writer during the day and a foodie, musician, coffee connoisseur, and plant mom when her day shift is over. She enjoys sharing her insights about blogging, web design, SEO, and other forms of digital marketing. To know more about digital marketing, check out the blogs of SPRINT DIGITAL Agency Dublin.