It is hard to imagine that any individual who runs a business and is concerned about its digital presence is still unaware of SEO or Search Engine Optimisation. Today, businesses all over the world take the help of SEO to improve their company’s digital presence and increase leads.
Before you opt to hire a Search engine optimization company, you must know that SEO’s benefits are endless. You can take advantage of this process to improve your brand name in the marketplace and generate more revenue. In this specific article, you will learn about the top benefits of SEO for a business.
Benefits of SEO for a Business
The best benefits of SEO for your business are as follows:
- SEO can provide a better user experience
You can enhance your company website and improve user experience in multiple ways. This includes delivering specific information to your audience, easy-to-navigate web pages, videos/photos to support text and a mobile-friendly site.
For instance, if you want to feature an animation on your page but the rendering is not good enough, this will not lead to a great user experience. When you optimize animations, it will be easier for them to be detected by Google. The animated content will run smoothly, and there will be less stuttering or freezing.
- SEO is one of the top sources for leads
When hiring a Search engine optimization company for your business, you must know that inbound strategies are one of the most effective and top sources of leads among B2B, B2C and non-profits. Inbound mostly include SEO, content marketing, social media and many more.
If you find that you cannot generate leads from your SEO tactics, you must rethink your strategy to ensure that you are targeting the right audience. You can also check your competitors to see who optimizes their content better and is taking potential customers away from you.
- SEO can help bring higher closer rates
Statistics show that around a 14% close rate is achieved from SEO leads when compared to 1.7% from outbound ones. Reaching out to your customers, whether it is via outbound or cold leads, always results in lesser conversion rates as the interaction is unsolicited.
But in the case of SEO, the leads are usually the customers who have already done online research with relevant requirements and purpose in mind before reaching out to you for your product or service. By hiring an SEO company South Africa, you can generate leads such as MQL or SQL, which leads to higher conversion rates.
Final Thoughts
Before hiring a top Search engine optimization company for your African business, you can read the article above to learn more about the benefits of SEO for your business. It is best to hire a reputed digital marketing company in your area who are SEO expert who can provide you with the leads you want.
