Content marketing in social networks involves creating, publishing, and distributing engaging content to your audience to attract new customers.
This blindness leads to many high-channel publications that do not translate into good results.
This is compounded by the temptation to use third-party content without a license, ignore the advertising policies on digital platforms or use data without the explicit and unambiguous consent of the user.
If your marketing strategy is not working then it’s important to know This is crucial because different social media channels can lead to an expense that isn’t profitable.
Types of social media for your businesses
Before we can create a content marketing strategy for social networks, it is important to understand the type and sector of the company. It is also very helpful to consider the effectiveness of the social network where we post.
Facebook is the most general network that has an older audience. Do you know how much do credit unions spend per year on social media?
Instagram, on the other hand, has a lower average age, but it is more aspirational and generates the most interaction with users, 20 years old and so.
Twitter, for its part, is very sector-specific and has a very particular user. It is the most popular social network and is only applicable to current or sectoral content.
SMEs do not have a lot of budget for marketing. Therefore, the focus must be on results more than ever.
Different types of content
We must focus on the quality of our business content when creating promotional campaigns. Another option is to opt for royalty-free image banks.
According to a study, brands’ content on Facebook is low quality, user-focused, and sweepstakes are overused. Instagram is the exact opposite. Despite having fewer users than Facebook and generating more engagement, the second network has higher-quality content.
Audience generation
It is crucial to segment the audience when directing campaigns. You can create small audiences in the Canary Islands and other areas where it is less critical mass.
This allows you to attract qualified audiences without spending a lot of money. Double-limiting by interests, and applying audience retargeting criteria depending on how much interaction the content has generated (personalized audiences or similar audiences), are alternatives.
This strategy produces results. It is especially useful in an environment where metrics are the queen of our actions. The results of this type of strategy must be reviewed immediately so that we can decide whether or not to continue with it.
Campaign goals
Facebook Ads can achieve many objectives. Most campaigns focus on conversion, interaction, or traffic.
Each client’s objectives will vary depending on the brand’s intentions and the role of social media in its strategy.
Traffic is the goal when you want to promote a link to our website or an event on Facebook. The Google Analytics code can be installed on your website to help you obtain more detailed statistical data.
As long as the offline service is good, interaction campaigns can help build a strong reputation for the brand within the digital sphere.
Conclusions
It should choose one or more social networks depending on its objectives, sector, digitization level, and type of client.
Facebook is our preferred network if we target an older audience with varied interests and sufficient digital infrastructure, then it will be our choice.
