How To Improve SEO for Medical Doctor’s Practice

This article is written for online medical marketing and SEO strategists who are working with a medical doctor’s practice. If you are in this field, it means that you have taken the initiative to come up with ideas to improve your medical doctor’s practices’ online presence so that it can rank higher on search engine result pages (SERPs) and drive more traffic. Medical doctors have very little time to spend on their websites as they tend to see patients and take care of their patients one after another. They also don’t have the time to learn complex SEO techniques or create Google-friendly websites from scratch. This article will share some tricks that everyone working with a medical doctor’s practice can implement immediately to get better results, faster.

Use Keywords in the Title Tag and Meta Description

The first thing you can do to improve SEO for medical doctors’ practice is to use keywords in your website’s title tag and meta description. These tags appear under the headings on your website and they appear in bold lettering at the top of the page. The general rule of thumb is to use 15-20 keywords in your website’s title tag and meta description to improve your site’s SEO for these terms. The title tag is the most important tag on your website as it appears in bold lettering on the top of the page. You can also see the snippet on Google’s SERPs.

Moreover, you can use the title tag to tell visitors what your medical doctor’s practice is all about and what services you provide. Title tags can also be used to direct visitors to other pages on your website, such as an about us page or a contact us page.

Create a Schema.org Website

A simple yet highly effective way to improve your medical doctor’s practice’s SEO is to make use of schema.org markup on your website. Schema.org is a markup tool that allows you to describe your content’s structure and the information it contains. This allows Google, Bing, and other search engines to understand your website’s content better and increase the chances of your site appearing on the first page of Google’s SERPs. Here are a few schema.org markups you can use to improve your SEO:

Write Articles on How to Find Medical Diagnosis Online

As you may already know, medical diagnosis articles on e-commerce websites are one of the most trusted sources of information for Google. So, you should make it a point to encourage your medical doctor’s practice’s staff members to write articles on how to find medical diagnosis online so that it ranks well on Google. A few tips to write successful articles on how to find medical diagnoses online are as follows:

• Use the right terminology – Medical diagnosis, for example, is not a common term that most people would search for online. So, you should use the right terminology when writing articles on how to find medical diagnosis online so that it ranks well on Google and Bing.
• Target your audience – If you are writing articles on how to find medical diagnoses for patients, you should make sure that your articles focus on their specific problems and symptoms.
• Optimize your articles – If you are writing articles on how to find medical diagnoses for online retailers, you can optimize your articles for keyword optimization.
• Don’t forget about images – As images on medical diagnosis articles are also viewed by Google, you should make sure that your articles contain relevant images too.

Rank For Niche Keywords

Search engine optimization is all about publishing original, high-quality content on your website. But, as you know, it is impossible to create content that is relevant to all topics and interests of your potential visitors. So, the next step is to choose the topics and keywords that you want to rank high for. To do this, you can use the Google keyword tool to find the best search terms to target on your website. You can also use the Google Keyword planner to find relevant topics and keywords for your website. Once you have your keywords and topics ready, you can now use SEO tactics to rank for these terms on Google and Bing.

Don’t Forget About Video SEO

Video SEO is becoming increasingly important in both search engine optimization and traditional marketing. The reason is simple: People expect to find videos on websites these days, not just text articles. Google and Bing both consider video content as a top priority on their websites, so you should make it a point to create quality video content for your medical doctor’s practice on both websites. For search engine optimization, you can use a few video SEO techniques to improve your video’s ranking on Google and Bing. These are:

• Use captions and subtitles – Most people don’t read subtitles and captions while they watch videos on the internet. But, these tags are a powerful tool for search engine optimization. So, make it a point to add these tags to your videos to improve their SEO.
• Optimize your videos – Videos on YouTube are often not optimized for a long time. So, you should make sure that they are well-optimized. You can do this by using video SEO techniques like captions and subtitles, keyword optimization, and more.
• Don’t forget about images – Images in both video and article formats are also considered a top priority on Google and Bing. So, you should make sure that your videos and articles have relevant images too.

Bottom line

With the right SEO strategies, it is possible for medical doctor’s practices to rank on the first page of Google quickly. Now, all you need is a little bit of hustle to gain back-links from high-authority sites, create great content, and optimize your content for keywords. If you are just starting out in this field, it is best to focus your efforts on building a great website, building trust with your potential patients, and creating an authentic brand. Once you have done this, you can then focus on SEO.