Google’s SEO ranking is an assessment that often undergoes even sudden changes, making SEO optimization of websites a delicate and constantly evolving process.
Having a performing website from an SEO perspective is extremely important for marketing business activities and beyond.
In this article we analyze the latest update proposed by Google and how to get long-term results from a website optimization.
Read on to learn more!
SEO optimization: why is it important?
The acronym SEO means Search Engine Optimization and SEO optimization includes all those activities carried out on a site or web page with the aim of appearing among the first results proposed by the search engine following the insertion of specific keywords.
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To give an example: if a user searches Google for ” buyer’s journey what is it “, he will get a series of results. The goal of an optimized site is to appear among the first ones proposed, ideally in the first position or even by receiving a preview of a highlighted paragraph.
However, the difficulty of SEO activities lies in the frequency with which Google updates the algorithm and in the different importance it gives to certain elements.
The last intensive update carried out by the company was the Page Experience Update, with which Google began to give great importance not only to the contents present on the pages and to the correlation with specific keywords but also to the user experience provided by the website in question.
This, against the predictions of many, has had a strong impact on the SEO positioning of many sites – even well positioned ones.
To check if your site has also been affected by the new guidelines presented in this update, simply follow three quick steps:
Check rankings and site traffic to see if any keyword leaks coincide with the update period
Query Search Console to check which pages of the site have a sufficient score to pass the new indexing criteria related to user experience
If you don’t have a Search Console account you can use Google Page Speed Insights to verify the same data and identify the weak points of the pages to improve them
SEO optimization
SEO optimization: how to make it lasting
Therefore, for SEO optimization that guarantees long-term results, in addition to paying close attention to the content and keywords chosen for your site and for the individual pages, it is also important to consider the experience offered to the user who decides to navigate the site or web page. If you are looking to improve your website’s rankings and drive more traffic to your business, it is important to create a Wikipedia page, you can hire Wikipedia page writer to get this service.
With the latest Page Experience Update, the factors chosen by Google as decisive for guaranteeing the user an optimal browsing experience are:
LCP (Largest Concertful Paint) – the speed at which the main content of the page loads, measured from when the user opens the page to when the heaviest image on it is fully loaded
CLS (Cumulative Layout Shift) – unexpected changes during page download, often caused by fonts, images, videos, forms and buttons
FID (First Input Delay) – the time elapsed from when the user clicks on a link or button until the browser responds to this interaction
HTTPS security – the security guaranteed by the site that provides the pages through the HTTPS protocol
Absence of Intrusive Interstitials – the absence of intrusive overlays or dialogs that prevent the user from browsing with confidence
Compatibility with mobile – the precision with which a site adapts to the different mobile versions and allows users to navigate as smoothly and intuitively as that rendered on the desktop
Keeping up with the latest news in terms of SEO optimization is very important to guarantee the company website excellent performance and a return on investment.
If you need SEO support for your site, don’t hesitate to contact us: our marketing experts will be happy to offer you free, no-obligation advice.